Traffix' mission is to optimize network resource utilization of mobile and FMC carriers for the delivery of real time premium services through making real-time decisions about whether service sessions can/should start based on an end-to-end view of the network (IP and radio based). The company's solutions are targeted to carriers who are deploying/plan to deploy NGN, IMS-based networks and wish to delay and minimize their capital investments while providing premium service to their users and currently do not have adequate solutions. The Traffix solution is estimated to save up to 25% in network infrastructure investment, per a given desired level of service while improving of the user-experience of real-time services, thus increasing usage and revenues.